LEDs with FreshFocus Technology gives produce its freshest, just-picked appearance.
Lumileds today revealed its FreshFocus Technology for produce, LEDs to showcase fruit and vegetables in their freshest and most appealing state. FreshFocus Technology is part of the LUXEON Stylist Series, Lumileds transformative line of LEDs designed to provide the perfect lighting environment to sell products in fashion retail stores, fresh food markets and restaurants.
“Shoppers really buy with their eyes. When you optimize the saturation of the most dominant colors in produce, they appear fresher and more appetizing, leading to higher sales,” said Luis Aceña, Senior Manager, Stylist Series at Lumileds. Typical return on investment for LEDs with FreshFocus Technology is within one year. “LED lighting is so attractive already to supermarkets because of the significant energy savings,” said Aceña. “Now we can help grocers boost sales by making produce as appealing as possible, providing further incentive for market differentiation.”